Press Info
What Can Great Publicity Do For Your Business?
Attached is an article from Margie Zable Fisher, President of Zable Fisher Public Relations
Visit Zable Fisher PR
Pess Contacts
Creating Keepsakes Scrapbook Magazine
14901 Heritagecrest Way, Bluffdale, UT 84065-4818
www.creatingkeepsakes.com
Published: Monthly
Consumer Magazine
Gifts & Decorative Accessories
360 Park Avenue South, New York, NY 10010-1710
www.giftsanddec.com
Published: Monthly
Trade Magazine
Giftware News
20 West Kinzie Street, #1200, Chicago, IL 60610
www.talcott.com
Published: Monthly
Trade Magazine
Giftbeat
317 Harrington Ave., Closter, NJ 07624
www.giftbeat.com
Published: Monthly
Trade Newsletter
Greetings etc.
4 Sheridan Lane, Ringoes, NJ 08551
www.greetingsmagazine.com
Published: Six times a year
Trade Magazine
Party & Paper Retailer
PO Box 128, Sparta, MI 49345-0128
www.partypaper.com
Published: Monthly
Trade Magazine
Pen World
3946 Glade Valley Drive, Kingwood, TX 77339
www.penworld.com
Published: Bi-Monthly
Consumer Magazine
Selling Christmas Decorations
3 Oxford Road, Goshen, NY 10924
www.sellingchristmas.com
Published: 4 times per year
Trade Magazine
Souvenirs, Gifts & Novelties
112 Androssan Ct., Box 5398, Deptford, NJ 08096
www.souvnovmag.com
Published: Monthly
Trade Magazine
To hire a PR firm and what is the cost?
ffice So how much is it typically cost to hire a PR firm? Full-service PR can cost anywhere from $500-$3,000 and up monthly for a small “boutique” firm depending on what industry you are in and where they are located. The big firms can cost as much as $15,000 and up! It really differs from firm to firm. Contact several agencies and ask for proposals. They’ll outline what they think is the right “angle” to promote you and then an outline of what they would do if you hire them. There are absolutely no guarantees, and many firms require you to sign on for a minimum number of months in order to give time to see results. It’s really hard to say which is better, but my feeling is that PR is a better long-term investment than paid advertising, simply because it creates relationships with editors and the public values editorial content more than advertising. My efforts include both paid advertising and PR (but are on a small scale for now). -Georgia Hadley, l('http://www.adorneya.com');">Adorneya Jewelry Studio
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Anatomy of a Press Kit
THE PRESS RELEASE:
Should include your company’s name, address, telephone number, e-mail, website and a contact person.
The headline should get the point of the release across in a direct manner and stand out from the body copy.
Your lead paragraph should get right to the point and answer the five most important questions: Who, What, When, Where and Why.
Filling press releases with "fluff" or extraneous information makes it difficult to get the real message across. Write your release clearly and concisely and make sure you include a full description of your product, with size, colors and the suggested retail price.
Press releases should be typed or printed (with a good quality printer). Make sure to double-space your text. Remember, you should try not to write your press release like advertising copy. Although you are trying to attract attention to your product, editors appreciate getting to the facts as quickly as possible.
IMAGES:
If you want to increase the chances of getting press coverage, particularly in the trade press, include photos of your products in your press kit. For the majority of trade magazines, a color print will serve the purpose. The photo should be a 5"x7" or 8"x10" print.
Acceptable formats are: digital images.
Note: Catalog sheets may be included as supplemental material, but cannot be reproduced by publications.
Photograph Back:
Company's product information
Order information & price
Your Name
Your Phone
Your e-mail
Your website
Make sure you caption your photo, so if it is separated from the press kit, it can be identified. Attach a separate caption to each photo. The easiest way is to type your caption on pressure sensitive labels, affixing the label to the back of each photo. Do not write on, staple or paper clip photos. This will make them unusable.
Putting the Pieces Together - What to include:
Press Release
Co. Fact Sheet
Biz Card
Images
Samples of other press you've been listed in
Product Samples is possible
All these pieces should come together in a pocket folder
Do not clip it all together or put it into a regular file folder. Also, do not use sealed envelopes, which are too hard for browsing editors to open. A pocket folder holds all the information in one neat place, and also gives you a cover on which you can let your creativity show
FAQs (Frequently Asked Questions)
What is public relations?
Public relations involves supplying information that is factual, interesting and newsworthy to media. Public relations differs from advertising, in that you do not pay for time or space. You have to earn coverage with interesting, timely material.
How can I maximize press coverage for my company and its products?
There are several ways that you can maximize the chances of being covered by the press. Exhibiting is the first step. For many editors, trade shows are the best way to discover new companies and products.
The press needs and wants as much specific information as possible about your company and its products, but it needs the information in a timely and convenient package. Editors will not wade through old catalog sheets in order to find your exciting new product information. Constantly send new updates!
For more info on the the below article
For more info on the Christmas In July TV Spot (below) ask:
Sophie Van Tiggelen
svantiggelen@boulder.net
www.bagatelle-jewelry.com
Paid TV Spots
I co-produce the show with Laura and wanted to get back with you since
she is not available.
Here is how the show works. Each featured company will have up to 5
minutes to show and promote their products. The location of the six
camera shoot is WXEL Studios in Palm Beach, Florida on June 18th. As we
discussed, I encourage you to send a company representative to appear on
camera with the host, or send the products along with the specifications
and we will cooperatively script the segment and have our host,
Elizabeth Hart do the presentation for your company. In either format,
we will show and exhibit your products and website while running lower
third chyrons (on-screen graphics) that have your name, the company
name, web site address and toll free phone number on the screen. As
such, all the web orders and/or phone orders will be handled by your
company.
Christmas in July reaches a potential 40 million homes via over 400
cable affiliates around the country. The show will air 4 times
throughout the third week of July. Participation is $1,500 per minute
and you can have 1-5 minutes on the program. You do not pay for four
airings, just one. As such, a 3 minute segment is $4,500, with no other
costs, even though you will get 12 minutes of airtime. You will be
featured with Yahoo, Disney and others. Last, you will have full
licensing rights to use the segment as part of your promotions.
Attached are two affiliate lists of where the show airs, a distribution
map for one of the networks and a prism analysis detailing viewer
demographics. Please call me or drop me an email to discuss the next
steps if you are interested.
Thanks,
Doug Schaffer
Senior Producer
Christmas in July Television Show
(954) 429-1338
Christmas In July Contact